Agency of Information and Mass Communications under the Administration of the President of the Republic of Uzbekistan together with the representatives of the British Government organized a training seminar for the press services of government agencies and organizations of our country.
The event is aimed at development, planning and use of effective communications. It covers an introduction to strategic as well as digital communications.
It should be noted that the trainers of the seminar were specialists of the UK Government. They familiarized the participants - heads of press services of ministries and departments, government organizations - with best practices of the UK government's use of strategic and digital communications.
The press secretaries were interested in the experience in media relations and digital communications management. Uzbekistan's state agencies understand that information activities have reached a new stage of development, and traditional media and standard communication channels are no longer sufficient for the qualitative formation of the image. It is becoming increasingly difficult to meet the growing needs of the audience. The effective use of digital communications, according to experts, will make it possible to diversify the methods for promoting the policy and image of government agencies.
The event took place in the form of a workshop, where specialists were required to work in groups and develop a draft digital communications plan using a set of tasks.
The seminar was organized within the framework of the Memorandum of Understanding and Cooperation signed between AIMC and the UK Government to support the reform program in Uzbekistan.
Participants reported that they gained a better understanding of strategic and digital communications and learned how to apply them in their daily work.